mikewienke.com

About

BIO:

A teacher once told Mike that he would be “a much better student if you’d just stop talking.” Much to her disappointment, his love of communicating never subsided. If anything, it grew more intense and developed into a full-blown love affair with words and the ideas behind them. For the last 15 years, Mike has plied his skills of storytelling, persuasion  and idea generation as a writer and Creative Director at digital advertising and marketing agencies in St. Louis and Atlanta. In that time he's worked on clients ranging from things you can drink like Bacardi, Sapporo and Coca-Cola to things you probably shouldn't like Microsoft and BASF.

 

THE STUFF THAT WOULD GO ON A RESUME:

Work Experience

Moosylvania – St. Louis, MO

Creative Director - July 2007 - Present

• Led conceptual development for digital, branding, promotional and experiential efforts

• Co-managed a team of 15 creative personnel

• Researched marketing trends and new technologies and found applicable uses for clients

• Concepted creative, wrote copy and presented materials to a variety of clients

• Clients included:

Bacardi USA • Sapporo USA • Spectracide • Solutia • General Cigar • Atlantic Aviation • Emerson Tool Co. • Whataya Nuts

 

Momentum Worldwide – St. Louis, MO and Atlanta, GA

Associate Creative Director - December 2006 – May 2007

Sr. Copywriter - May 2004 – December 2006 (Promoted)

Copywriter - September 2003 – May 2004 (Promoted)

• Transferred offices to aid the development of a new creative department

• Contributed as a new business team member

• Concepted creative, wrote copy and presented materials to a variety of clients

• Clients included:

Coca-Cola • Microsoft • Anheuser-Busch • Gillette • AmSouth Bank • The Georgia Lottery

 

Brighton USA - St. Louis, MO

Copywriter - May 2000 - May 2003

Jr. Copywriter - May 1999 – May 2000 (Promoted)

• Joined fresh out of school and became a contributing member of the creative team in a short time

• Concepted and wrote of a variety of media, including print, radio, TV, web content and direct mail

• Clients included:

BASF Agricultural Chemicals • Royal Canin Pet Food • Frigidaire • Clayton On The Park • Saint Louis Art Fair • Saint Louis Jazz Festival

 

Freelance Creative – St. Louis, MO and Atlanta, GA

May 2000 - Present

• Managed and produced strategic and creative concepts for a variety of clients

• Handled budgeting and planning aspects to meet client demands

• Subcontracted and managed freelance talent as required by the project

• Clients included:

Waterway Gas & Wash • Preferred Touch LLC • The FOREM – Future of Real Estate Marketing

 

Education

Drake University – BA Journalism and Mass Communication – May 1998

UMass - Boston – MA Critical and Creative Thinking – May 2015 (expected)

 

Accomplishments

• Search Engine Optimization Training 2010 & 2012

• Shopper Marketing Training 2009

• Presentation Skills Training 2007

• American Management Association - Web Writing Seminar 2008

• American Management Association - Project Management 2008

• Founded the Advertising and Marketing Writers LinkedIn Group

• Founded and maintain BrainBoltz.com a blog dedicated to brainstorming and creativity

 

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